IAA Open Space

As an presenting partner of the Citizens Lab at Marienplatz, the sponsor receives exclusive rights such as multiple integration into the varied program, onsite branding and the general communication for the Citizens Lab.

This includes the integration of the partner logo into the official IAA MOBILITY Citizens Lab logo.

An entertainment event in the Citizens Lab is a 60-minute program with an entertainment factor for the audience that can also relate to mobility. Examples of an entertainment session are a poetry slam, a performance by a comedian or a fuck-up night format.

These formats have already proven successful in the Citizens Lab in recent years. The appearance of a brand ambassador from the sponsor is also a possibility. The exact format would be developed in close cooperation with the IAA MOBILITY team.

We invite you to apply as a curator for a session at the IAA Citizens Lab and engage in dialogue with IAA visitors.

The IAA Citizens Lab covers more than 1100m² on Munich's beautiful Marienplatz. Here, directly in front of the new town hall, we bring the dialogue about the mobility of the future to the citizens of the city of Munich an the IAA visitors.

You can put your company in the spotlight with a digital ad on the Citizens Lab mainstage screen. An ad can be up to 20 seconds long and is played 10 times a day. This guarantees you a visibility of 1,200 seconds over 6 days.

In addition, your logo will be placed on the IAA MOBILITY partner website, thus strengthening your brand presence.

The Family Trail is an interactive scavenger hunt for children and families in the IAA MOBILITY Open Space. As a participating exhibitor, you integrate a station on your stand area. A total of 15 stations can be integrated into the Open Space. Whether completing exciting courses or taking the first steps towards a driver's license in the children's driving school - there are no limits to fun, games and adventure.

The activity can be individually designed by you in cooperation with our team.

On September 12th, 2025 you have the chance as a sponsor to reach talents and future shapers at the IAA Career Day. It takes place on and at the stage at the Siegestor and is used to inspire the next generation for the tech and mobility industry.

With a focus on female empowerment, the event specifically promotes young women and the dialog about equality and diversity in the workplace. As a gold sponsor of the IAA Career Day, companies can present themselves as attractive employers, showcase innovations and charge their brand with topics such as diversity and future orientation.

Set new brand accents at the IAA Sports & Young Generation Day on Saturday, September 13th, 2025. As a Gold Sponsor you can use the urban sports platform to bring your brand closer to a sports-loving target group.

On this day, the stage at the Siegestor will be all about fitness, breakdance battles, yoga sessions and modern sports trends.

The IAA Kids Day on September 14th, 2025 offers sponsors a broad target group approach, emotional brand loyalty, a positive image, high reach and strong customer loyalty.

At the Siegestor stage, visitors can expect interactive activities, child-friendly workshops and entertainment for the whole family.

Use a 20-second commercial on the LED screens of the main stage that runs during every break and puts your brand in the spotlight.

In addition, your logo will be prominently placed on the IAA MOBILITY partner website and in the app to further increase your reach.

The digital tours are interactive, theme-guided tours through the Open Space of the IAA MOBILITY, which visitors navigate to the attending exhibitors using the IAA MOBILITY App. 

By scanning touchpoints at different stations, visitors collect gratification points and hand over their contact information to the attending exhibitors. They collect information, discover relevant content, and can secure exclusive benefits or rewards.

Price: EUR 2,900 (per tour theme*)

* Tour theme: Grand Mobility Tour, Power&Motion Tour, Discover&Drive Tour, Urban Mobility Tour, Game Changer Tour